AI Marketing
Generative content, GEO, personalization, and the attribution mess — marketing in the AI-search era.
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In the news
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Generative Engine Optimization Moves From Experiment to Budget Line
EMARKETER projects 31.3% of the US population will use generative AI search in 2026, and most enterprise marketing teams now have a formal GEO initiative — but 84% still don't track AI search performance at all.
AI Marketing · May 8, 2026